From FinTech to a gamified community app: a pivot for the ages.
Web-based Application
SBM Site Services is building an industry-defining software platform called INSITE. I served as the lead designer, in charge primarily of user experience: conducting stakeholder interviews, gap analyisis, 
user stories, job stories, and gathering requirements.
This first-of-its-kind auction platform held many lessons for us to learn through its development, deployment, and reinvention.