Howard Hanna Relocation Brochures

A Suite of Brochures for Real Estate Solutions

Howard Hanna is the third-largest real estate company in the county. The Pittsburgh-based company offers corporate partnerships to facilitate employee relocation efforts. Want to keep or recruit the best talent? It helps to promote your full-service relocation benefits package, made possible by one of the most trusted, family-owned names in the business.

The Brief

Create a suite of brochures for each of the packages available under the Howard Hanna relocation program.

The Result

I illustrated the fundamental concept of each relocation program with familiar scenes from the animal kingdom, creating an engaging, friendly and unique set of collateral for the real estate company.

After a brief call to understand the different programs and their goals, I created a suite of nature-inspired brochures. I hand-picked each image and wrote all the text, resulting in a cohesive, high-end collection.

The Howard Hanna Gold Advantage program offers rewards & credits on real estate, mortgage, title, insurance and retail services to employees who are moving locally or worldwide. This brochure engages executive decision makers within a company, like an HR director, convincing the potential partner to sign up for the program.

The image of bees not only captures the bright corporate color pallette, but also invokes the hardworking and cooperative nature of the tiny creatures. By attracting great recruits to your office, like bees to sunny flowers, the company can hope to achieve the same level of cohesive harmony.

The Howard Hanna Executive Link Program is like the Gold Advantage program with VIP treatment. By using the image of the uniquely-evolved clown fish finding its home within the unlikely fortress of a stinging anenome, I’ve illustrated the concept of placing the most well-suited executive candidate in a new environment, and then ensuring comprehensive adaptation to the new surroundings.

The Senior Platinum Plus program by Howard Hanna targets seniors seeking retirement communities. This program has two separate components: B-to-B and customer-facing angles to engage both sides of the transaction.

I used the image of migratory birds enjoying warmer climates for the cover of both brochures: an easy analogy. But, I tailored the words for each purpose to resonate with the director of a facility or a retiree, respectively. Shown here is the cover of the customer-facing piece, calling on seniors to simplify and energize their lives with a change of scenery.