Gamifying up-selling and cross-selling efforts
The Brief
Create a game to entertain Thermo Fisher Scientific’s online visitors while promoting private label products.
The Result
This clever little flash game saw well over 12 thousand visitors and generated over $2 million in revenue during its one-month lifespan.
The Project
I led the team tasked with creating this Flash game from scratch, on-time and on-budget. My high-level duties included writing the technical specifications, designing algorithms, and overseeing the development and icon, enemy character, and user interface design; however, I also rolled up my sleeves to design the player-controlled character, based on an existing brand mascot. I thoroughly enjoyed building the flash movie clips triggered by a variety events, including the general walk cycle, a ladder-climbing action, a half-dozen whimsical animations denoting collision with nasty microbial enemy characters, and finally a “death” animation for when your character finally succumbs to the health hazards contaminating the game stage.
Play The Game (requires Flash Player) 
Credit Due: Level design, enemy (germ) character design, icon design, and user interface by Kevin Emehizer. Server-side development by Jon Reider 
